Why Marketing Departments should rethink their audience

Bill:  What's this ad for?
Me: Obviously it's aimed at the dedicated birdwatcher.
Bill: Obviously.
Me: I think you take the wipes and rub them on the tree trunks to attract woodpeckers.
Bill: This explains so much.......
Me: I know, right, I haven't seen one of those in a long time.
Bill: And again, explains so much.


This must address a fetish I know nothing about.   I'm not sure the Audubon Society is supporting this.
Also this could explain why that one woodpecker is extinct.   

 
From the same magazine:  ( btw - this is SUPPOSEDLY an exercise magazine.....)

Me:  They're missing one
Bill:   What...
Me:  Heat 
Bill:   What's the number for the Audubon Society?